Do not set up your Lions Club Facebook account as a personal account – you must create a Page
Step 1: A member who will be the Page administrator, needs to log into Facebook using their personal account. [Note: It is easy to sign up for a personal account – via this link: https://www.facebook.com/]
Step 2: Create a Page via this link: https://www.facebook.com/pages/create
Choose the type of Page – Cause or Community – by clicking on the relevant image and enter your preferred name in the box and click on Get Started.
Step 3: Enter information about the Club as requested:
- About – tell people about your Page. Remember this is public-facing so choose words that you think people will use to search for your club. Avoid language and terms that are unfamiliar to non-Lions.
- URL – you should enter a name into the box which will be the URL – web address for your Club Facebook Page. It should take the form of http://www.facebook.com/YOURCLUBNAME – but ensure whatever you enter as YOURCLUBNAME is relevant to your local community. Avoid using abbreviations or acronyms but do use Lions Clubs to help other find you.
- Profile picture – this needs to be a square format (the Lions logo is ideal). It should be at least 180×180 pixels, but will display smaller on smartphones. It does not need to be high resolution and a png file is preferred. You can upload a picture from your computer, or use the URL on this site: http://lionsclubs.co/MembersNews/wp-content/uploads/2014/03/lion.png
Step 4: Add the Page to your Favourites as this makes it easier to access it as the Admininstrator. You can then share and add other information to your Page. This should include:
- Cover photograph -This is an image that will be the banner at the top of your Page. It displays at 851 pixels wide by 315 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones. You should create an image that is at least 399 pixels wide and 150 pixels tall to avoid cropping an image that is the wrong shape. This image will load fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. You should plan to update the cover image regularly as it can help tell a story – such as for an upcoming event or around the seasons. You may use the following image, which you can access via: http://lionsclubs.co/MembersNews/wp-content/uploads/2015/10/Club-Facebook-Banner-Come-see-how-we-volunteer.jpg
- About – You can add further contact information for your Club here. Do not share personal phone numbers without the person’s permission.
- Events, photo, video – Details of events, as well as photographs and videos can be added to your Club Facebook page and will be useful for promotional purposes and attracting likes
- Updates – On the timeline, you will see a box where you can write a post. Add a welcome message when you’ve created a page and add something new, at least once a week.
- Likes – Find other Pages or individuals with a connection to the Club. This could be members, local partners (eg charities you support) or local media. This is part of building a community. You also want to encourage others to Like your Page and updates as this shares your news around Facebook through other people’s links.
Step 5: As the administrator, you can control the content and settings on your Page with your Page Admin Tools. You should also add another club member on Facebook as an administrator to help manage the page, and ensure that log-in details are not restricted to one person. It is important to immediately update the Settings of your page. You can amend security and other details, such as who is allowed to post onto the page.
Step 6: Update the page regularly. It is easy to be enthusiastic at first but then forget to update, which makes your Page stale and irrelevant. If you have a smartphone, download the Facebook app as you will be able to update the Page using it.
If you have any questions about setting up a Facebook Page, would like some help or further advice, email firstname.lastname@example.org or call Mandy Broadbent on 01204 435340.