The Cent Campaign created by the PR/Marketing team helps clubs communicate a clear message:
We care about every cent – using a simple – and cost effective – communications device – the Cent Postcard.
The postcard is designed as a conversation starter when meeting members of the public or potential supporters. Just ask: How can you help Lions make every cent count in your local community?
CALL TO ACTION: The Cent Postcard is a reminder of the JUST ASK recruitment idea – encouraging all Lions to ask people to come along to events or become members.
|THE FRONT: We know people are concerned about how their money is being spent. Using the card, you can proudly tell them that Lions make every cent count by helping local communities, doing good deeds, having fun – and not spending a single cent on administration costs.||THE BACK: Explain further using the reverse of the card. Use local examples of initiatives that focus on helping others through health, sight, youth or international projects. You can point out Lions social media details and your Club’s personalised contact information.|
The centre of the postcard is the really clever part. By sticking a shiny new coin over the cent image, you can capture public attention, emphasise the Lions’ cent message – and talk about how they can get involved in making every cent count.
HANDY HINTS ON PREPARING YOUR CENTS:
☐ Collect sufficient cents
☐ Purchase glue dots
☐ Place any grubby cents overnight in vinegar or cola, rinse and polish to make shiny
☐ Stick the clean cents onto the front of the postcards using the glue dots
How do I get hold of the Cents Postcards?
Contact Joe Kerr, Supplies Officer, email: firstname.lastname@example.org – who can provide details of cost, ordering and how the cards can be personalised for your club.