One of the biggest challenges facing Lions clubs is to let members of the public know who we are and what we do. The PENNY CAMPAIGN* created by the PR/Marketing team helps you do that through a clear message:
- The Penny Postcard – is a simple – and cost effective – communications device which is designed as a conversation starter when meeting members of the public or potential supporters.
- Penny support materials – clubs include an A4 pdf poster, a template media release and a jpeg logo image.
It may be a simple concept, but it has clear relevance for Lions Clubs in communicating with the public, supporters and potential members. Simon Moss has been inspired to create a YouTube video of the Penny Postcard campaign which can be viewed here: http://youtu.be/qn9pkMAtLH0