The Penny Campaign created by the PR/Marketing team helps clubs communicate a clear message:
We care about every penny – using a simple – and cost effective – communications device – the Penny Postcard.
The postcard is designed as a conversation starter when meeting members of the public or potential supporters. Just ask: How can you help Lions make every penny count in your local community?
CALL TO ACTION: The Penny Postcard is a reminder of the JUST ASK recruitment idea – encouraging all Lions to ask people to come along to events or become members.
The centre of the postcard is the really clever part. By sticking a shiny new coin over the penny image, you can capture public attention, emphasise the Lions’ penny message – and talk about how they can get involved in making every penny count.
HANDY HINTS ON PREPARING YOUR PENNIES:
☐ Collect sufficient pennies
☐ Purchase glue dots
(See Poundland – 200 for £1, Hobbycraft or via Ebay)
☐ Place any grubby pennies overnight in vinegar or cola, rinse and polish to make shiny
☐ Stick the clean pennies onto the front of the postcards using the glue dots
How do I get hold of the Penny Postcards?
Order via MDHQ by email: firstname.lastname@example.org or phone: 0845 833 9502
How much do the Penny Postcards cost?
The cost is £2.00 per 100 cards – so that’s £10.00 for 500 cards (plus P+P)
How can the Penny Postcards be personalised?
MDHQ can supply ‘Contact Us’ labels to the exact size for the cards at a cost of £10.50 (inc. P+P) for 500. Provide details for the five lines of text on the labels, when ordering.